Building a brand on social media is one of the many difficult tasks a business owner goes through daily. It requires daily attention, and it is most likely someone’s full-time job to make sure it is done correctly. You are not going to be able to build a brand overnight, but through continuous dedication and…

Display ads are images, videos, and/or any type of text promoting a product or service online. Display ads are a type of advertisement that has been used for a long time. Examples of display ads include while playing games online and a pop-up banner appears on the side of the screen to display clothing. Another…

Bidding optimization is the process of strategically adjusting your bid to achieve your marketing goals. Paid searches are based on a bidding process, the higher the bid the higher the ad however there are different strategies to optimize the bidding process. One bidding strategy is called manual cost-per-click (CPC) bidding. This strategy is one of…

You can expand your social media post or grow your website optimization in numerous ways. One thing that works well and is simple to do is Keyword Research. Keyword Research is the process of identifying and analyzing words or phrases that a person might put into a search engine to find information that fits the…