You can expand your social media post or grow your website optimization in numerous ways. One thing that works well and is simple to do is Keyword Research. Keyword Research is the process of identifying and analyzing words or phrases that a person might put into a search engine to find information that fits the needs of consumers. It is useful to include generic but relevant keywords in the title of your website numerous times so it continuously gains rank and appears in the search engine. This topic applies to both website campaigns and social media campaigns.
As a user of social media campaigns, you are doing it all the time. You may not know that you are doing it, but it is getting done efficiently. You may know keyword research as hashtags and trending hashtags are currently popular on social media. So next time that you create a social media campaign and are going to add hashtags at the end remember that you are currently doing Keyword Research and maybe think a little harder about those hashtags you are doing to be doing.
What Keyword Research looks like on Instagram
Say you are looking for a digital marketing agency or even an independent digital marketer in the area, or even the location might not matter to you at that moment. You open up Instagram and begin searching for a topic. For example, my keyword/topic of interest is digital marketer in this scenario.
In the search bar on Instagram, you can see the Keyword “digital marketer.” All of the posts that appear can be posts that are local or even across the country, but most of them pertain to the keyword searched. They either have the word “digital marketer” in the post itself or the caption of the post.
This is an example of a post that appeared when “digital marketer” was searched. As you can see, in large letters, “Digital Marketing” appears, as well as in the hashtags, “Digital marketing” is repeated numerous times. Even ” Digital Marketer” appears in the last few hashtags.
How to effectively use Keyword Research in Social Media?
While it may seem simple to use keyword research in social media, it needs to be done properly. Users might get irritated or unengaged if there are a million hashtags at the end of each post. Or if there is just a bunch of verbiage all over the post, in social media, the post needs to be clean, simple, and engaging if not, you lose the consumer’s interest.
Here are some ways you can effectively use Keyword Research in Social Media
- Understand your audience
- By understanding your audience, you are going to know their needs and how to catch their attention. If your audience is senior citizens, you are not going to include the latest tik tok trend as your attention grabber and make your keyword “#tiktokmademedoit,” it is going to be more along the lines of an older car in the post, and the keyword being “#Chevroletknowsbest”
- Incorporate Keywords in the caption
- The more saturation in the post about the keyword, the higher your chances are going to be of ranking higher and outranking the majority of the post. By creating this saturation in the media with your keywords, you are creating the chance for better engagement with your post, which could lead to more sales and or customers through that single post.
- Creating Quality Content
- Keywords are extremely important when it comes to any sort of media campaign, but quality content is just as important. You want content that is engaging and fits the needs of consumers. You want it to include the keyword, but also just can’t be the keyword repeated over and over again.
Social media campaigns are some of the most effective ways of advertising in the market currently. While they may seem simple and can be done quickly, there are numerous ways to ensure high engagement numbers, and boosting them is not simple. Keyword Research is one of the many ways to get things done effectively and it is free, all you need is the proper knowledge and positioning to create organic results!
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