Search Engine Optimization
What is Search Engine Optimization?
In simple terms, it is search marketing. It is one of the many forms of digital marketing. It is the organic form of search engine results before a marketer invests the money into getting paid results, which then becomes search engine marketing (SEM).
Types of Search Engine Optimization
There are various types of search engine optimization, and all of them are equally useful. As a marketer, one must know which one is useful to the client’s needs and apply it in the most useful matter.
Technical SEO
Focuses in on ensuring that the website passes all of the technical requirements of search engines in order to filter out and get the most organic results.
On-Site SEO
Focuses on the elements on the website to rank higher and provide more organic results. It also places focus on the HTML source code of the page.
Off-Site SEO
As expected, Off-Site SEO focuses on strengthing external factors of the website through backlinks and social media presence, like leaving the link of the site. This strengthens the search engine rankings for the site.
Local SEO
This contains both On-Site SEO and Off-Site SEO. This type of SEO is more for a small business, some business that has a physical address that one goes to. It targets the surrounding areas of the business,
Impressed by the results, Motown Marketing truly delivers on its promises.
Motown Marketing transformed our online presence beyond expectations!
David Miller
Small Business Owner
Unlock Your Business’s Full Potential with Search Engine Optimization
Take your business to new heights with Search Engine Optimization. Reach your target audience, increase website traffic, and generate loyal customers.
- Data-Driven Strategies
- Targeted Online Advertising
- Social Media Marketing
- Search Engine Optimization (SEO)
- Creative Content Creation
